Mobile Website for Your Business

How did we ever manage without Smartphones? It has, for many, become a constant companion, leaving home without it would be inconceivable... It could almost be classified as an addiction, and with these stats it's easy to see why:

  • Your smartphone is never more than 3 feet away from you, ever
  • On average a smartphone user has downloaded 27 apps
  • On average a smartphone user spends 81 minutes a day on mobile apps
  • 80% of smartphone users do so whilst watching TV
  • On Average users spend 61 minutes a day on their favourite app
  • Facebook have 1.01 billion mobile users

Is it any wonder that the mobile experience has become so critical for modern businesses? Smartphones have given us the ability to continue to use the Internet on the go, making it possible for websites to be visited anywhere at any time. For some, this has been seen as a new obstacle for business, for others a huge opportunity. It is our aim to help clients take maximum advantage of the mobile arena.

We have a clear understanding of the requirement for an integrated mobile strategy for business, it is no longer an option, but a 100% must have. A website should be fully accessible via any device, ensuring that existing clients and potential new clients alike have the best possible user experience on whatever device they choose to use to view your site.

Mobile internet usage is continually increasing with all the major networks now offering cheaper plans with faster connection speeds which have boosted mobile data consumption. This has led to a substantial increase in the number of users accessing websites via mobile devices and this number is likely to continue to rapidly increase.

In many cases traffic via mobile devices has increased to half the overall traffic to a website, yet many site owners have failed to provide their users with a mobile friendly website. A lack in usability for a website via a mobile device is likely to result in your customers leaving and moving on to one of your competitors sites that better fulfils their needs and requirements. DON'T LET THIS HAPPEN TO YOU!

What is a mobile website?

There are two ways you can get a mobile optimised site, one is by using responsive design which is flexible and will adjust to the size of the screen you are using (just like the Pack2Net website), the other more affordable option is a mobile website, that is a separate website all together from your desktop website.

A mobile website is a website that is built with a mobile user in mind, clickable buttons, bigger content and reduced clutter, making it easy for a user to find their way around the site.

What are the benefits of mobile web design?

  • Enabling you to connect with new and existing customers
  • Maintain your branding and build brand awareness
  • Improve the usability of your website via any mobile device
  • Improving SEO rankings from mobile searches
  • Expanding revenue channels
  • Supply information tailored for mobile users
  • Our mobile websites

We create and build mobile websites that are cross device compatible. The mobile website will be designed with your brand in mind, yet simplified to ensure great usability. The mobile website is separate from the desktop version of your site but still runs alongside it and can pull content from the website if need be.

Your website will switch between desktop and mobile depending on what your website is being viewed on.

We design and build our mobile websites to be fast loading as it will most likely be viewed via a 3G or 4G network connection. So when your users are out and about they can still use your website without any loading issues.

Still not convinced?

Here are the 3 points to help you justify mobile site development:

  • For your users - 61% of people have a better opinion of brands when they offer a good mobile experience.
  • Statistics - mobile internet usage will overtake desktop internet usage by the end of 2014. If you are unsure just have a look at your own Google Analytics, this will provide you with the data you need concerning mobile usage to your site.
  • Innovation - not having a mobile friendly website will make your business look very outdated. Very few users will accept that a website isn't user friendly and will likely leave to go to your competition.

It is important that you at least make it easy for your mobile users to access your contact details, services and/or products whilst your audience is on the move. If you cannot access all this information by using just your thumb, not having to pinch and zoom or by scrolling then you really should consider getting a mobile website.

Don't be stuck in the past, plan for the future of your business! For more information regarding mobile websites please contact us.